“We slaughter 60 billion land animals each year, that’s 7 million every hour. Let’s imagine that mentioning this numbers was just a bad joke, and factory farming didn’t exist. Would you object [to] an increase in culinary diversity that required scientific experiments that killed 7 million animals per hour? How is factory farming different from that? Considering the victims, it seems that not helping to end factory farming is just as unethical as newly introducing it.”

— Michael Moor, Impact through rationality (TEDxZurich, 2013)